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There is too much noise on the Internet.
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Valuable content, not content for content’s sake, is King.
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Native content is Queen. Different platforms should deliver different types of content.
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Asking the entire world a question simply to “engage” is stupid.
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Not every company needs to be active on every social media platform. If you’re going to do something, do it right.
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The path to an excellent social media presence is paved with keen observation of companies who have achieved this.
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The brilliance of an individual item won’t matter if nobody sees it. Keep your followers.
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Play it safe. Keep it genuinely positive– any individual reader can smell inauthenticity at fifty paces.
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“Man, I was wondering when Company X would deliver another Steve Jobs quotation!” -Nobody, ever.